Loyal to Few® · Contract

Jan 2023 - Apr 2023 · 4 mos

Oceanside, CA · Remote

• Designed and implemented a headless e-commerce platform utilizing React 18 and NextJS 13, enhanced by TailwindCSS for styling and NextAuth for authentication, focusing on modular architecture and usability.
• Integrated third-party order and shipping APIs to streamline label printing, packing, shipping, and return processes, improving operational efficiency and reducing processing times.
• Enhanced site performance for increased sales conversions and improved search engine rankings by adopting a responsive, mobile-first design approach and optimizing page speed.
• Developed an asynchronous pre-build script in NextJS to generate base64 blur data strings for dynamic image rendering, enhancing page load times and user experience.
• Engineered a CSV product export functionality in NodeJS to facilitate seamless product integration and advertising channels across Google, Instagram, and Facebook platforms.

Immunocorp® · Full-Time

May 2011 - Present · 13 yrs 3 mos

Long Beach, CA · Remote

• Directed the design, development, and management of responsive e-commerce websites, blogs, and landing pages, overseeing all phases from concept to deployment to ensure optimal user experience.
• Partnered directly with C-Suite executives to strategize on new business growth and product development, aligning technical solutions with corporate objectives.
• Redesigned the product page discount structure to match our unique direct mail offers resulting in a 54% increase in the average order value from $132 to $204, significantly boosting revenue.
• Launched and curated an e-newsletter campaign, which expanded the subscriber base to 150,000 and directly contributed to 46% of the company's online sales through targeted marketing strategies.

Properties: cho-wa.com, arcticrubyoil.com, ijat.org

HempLand® USA · Full-Time

Dec 2014 - Present · 9 yrs 8 mos

Huntington Beach, CA · Hybrid

• Served as the creative lead for all identity, branding, packaging, direct mail, business-to-consumer (B2C), and e-newsletter marketing, driving brand consistency and engagement in a fast-paced startup environment.
• Architected and managed a hemp-compliant e-commerce CMS using WordPress and WooCommerce, ensuring adherence to industry regulations while maintaining a seamless user experience.
• Engineered custom WordPress hooks to introduce unique discounting mechanisms and time-sensitive offers, resulting in significant boosts in conversion rates.