Immunocorp® · Full-Time

Sep 2000 - Present · 24 yrs 1 mos

Long Beach, CA · Remote

• Directed the design, development, and management of responsive e-commerce websites, blogs, and landing pages, overseeing all phases from concept to deployment to ensure brand consistency and optimize user experience.
• Pioneered the introduction of React microfrontends and built an interactive “good, better, best” discount structure to align with customer retention efforts, leading to a 54% increase in the average order value from $134 to $206.
• Integrated third-party analytics to monitor campaign engagement, track user activity, and customize goal tracking.
• Developed an interactive dashboard using React, TypeScript, and Next.js, enabling executive leadership and shareholders to visually consume complex data points across multiple initiatives.

Kumato Labs · Full-Time

Jun 2009 - Present · 15 yrs 4 mos

Signal Hill, CA · Remote

• Transitioned the company’s defunct shopping cart to a modern e-commerce solution, leading the data migration and redesign of the mobile-first, responsive website, resulting in a 300% increase in user engagement and conversions.
• Implemented code splitting, tree shaking, lazy loading and image optimization, reducing page load times by 25%.
• Utilized advanced Midjourney techniques to generate AI-driven graphics, creating brand-supporting artwork that seamlessly aligns with the company’s identity, eliminating the need for a $300/month Shutterstock subscription.

HempLand® USA · Full-Time

Nov 2014 - Present · 9 yrs 11 mos

Signal Hill, CA · Remote

• As founding software engineer and designer, I led all creative and development efforts, including branding, product packaging, marketing materials, responsive web design, custom CMS development, e-commerce, and email marketing.
• Collaborated with a copywriting team and FDA compliance officer to navigate evolving CBD regulations, ensuring ongoing compliance and taking swift action when banks and credit card processors temporarily suspended services.